Online and offline brand campaigns, social content and more
I collaborated with Origins on a series of illustrations showcasing reishi and coprinus mushrooms, the star ingredients of their Mega-Mushroom skincare line. The Origins team requested a fun, colorful interpretation of the mushrooms which they then shared with their 185k+ Instagram followers. The reishi illustration was also printed on stickers for inclusion in a beauty influencer event held in New York.
For an influencer and press event in San Francisco, Benefit commissioned illustrations of their leading products along with a variety of pink-themed art prints to appear in their "Pinktorian" Victorian home. The result was a carefully curated gallery wall arranged by pro interior stylist Rosy Strazzeri-Fridman. Photos capturing the event and my art were shared via media along with Benefit to their seven million+ Instagram followers.